10 Benefits of Using GA4 (Google Analytics 4)

By Matt Colletta | Last updated on December 30, 2022

The most recent version of everyone’s favorite web analytics service, which monitors and reports website traffic, is Google Analytics 4 (GA4). In comparison to the previous version, Universal Analytics (which was amazing), it offers a number of advantages, including improved cross-device monitoring, enhanced event tracking, and enhanced data privacy.  GA4 also has native functionality for…

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7 Ways You Can Build High Quality Backlinks

By Matt Colletta | Last updated on January 27, 2022

Building high quality backlinks is an essential part of any successful search engine optimization (SEO) strategy. Backlinks are links from other websites that point to your website, and they play a crucial role in how search engines determine the authority and relevance of your site. A high quantity of  quality backlinks can significantly improve your…

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The Main Benefits of Content Marketing

By Matt Colletta | Last updated on January 3, 2022

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It is an effective way for businesses to reach and engage their target audience and ultimately, drive profitable customer action. The main benefits of content marketing: It helps to build…

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