Posts by Matt Colletta

SEO has always been a popular and valuable practice for any business. Businesses want to use SEO to ensure their site is found and ranked well in Google – and also that it brings in new customers. However, the search engine algorithm has changed dramatically in recent years, rendering many old tactics obsolete. Nonetheless, Google…

Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines like Google. There are numerous benefits to implementing an SEO ranking strategy for your business. Some of the top benefits include: increased visibility for your brand, improved user experience, and the ability to generate high-quality leads. 1.…

Search engine optimization (SEO) is a critical aspect of any online store’s success, and it’s especially important for those using the popular e-commerce platform Shopify. By optimizing your store for search engines, you can increase your visibility, drive more traffic to your site, and ultimately improve your sales. In this article, we’ll explore the key…

Companies that have a content marketing strategy in place will experience higher growth, with an average increase of 30%. Additionally, these companies tend to have a better customer retention rate, ranging from 5 to 10% higher compared to those without a content strategy. Why is Content Marketing Important? Content marketing is a crucial aspect of…

AI is changing everything we know about SEO. It will have a big effect on every part of SEO, from optimization to building links. Search engines will have to adapt as artificial intelligence (AI) gets better. AI, which stands for “artificial intelligence,” is the ability of machines to learn and solve problems like humans. SEO,…

As you may know, SEO, or search engine optimization, is the practice of improving the visibility and ranking of a website in search engine results. On-site SEO optimization specifically refers to the process of improving individual web pages to increase their visibility and relevance in search engine results. This is important because higher visibility and…

Everyone wants more traffic from Google, and everyone knows their website should have a blog. But most people fail to create a blogging strategy that actually brings traffic to their site that will ultimately convert into sales. Creating content for SEO, or search engine optimization, involves strategically planning and crafting blog content in a way…

Any effective SEO strategy must include competitor link analysis since it gives you insight into how your rivals are establishing their online presence and helps you spot areas where your own link-building efforts can be strengthened. In this article, I will show you how to conduct a competitor link analysis in just three easy steps.…

The most recent version of everyone’s favorite web analytics service, which monitors and reports website traffic, is Google Analytics 4 (GA4). In comparison to the previous version, Universal Analytics (which was amazing), it offers a number of advantages, including improved cross-device monitoring, enhanced event tracking, and enhanced data privacy.  GA4 also has native functionality for…

Building high quality backlinks is an essential part of any successful search engine optimization (SEO) strategy. Backlinks are links from other websites that point to your website, and they play a crucial role in how search engines determine the authority and relevance of your site. A high quantity of  quality backlinks can significantly improve your…