Posts by Matt Colletta

The most recent version of everyone’s favorite web analytics service, which monitors and reports website traffic, is Google Analytics 4 (GA4). In comparison to the previous version, Universal Analytics (which was amazing), it offers a number of advantages, including improved cross-device monitoring, enhanced event tracking, and enhanced data privacy.  GA4 also has native functionality for…

Building high quality backlinks is an essential part of any successful search engine optimization (SEO) strategy. Backlinks are links from other websites that point to your website, and they play a crucial role in how search engines determine the authority and relevance of your site. A high quantity of  quality backlinks can significantly improve your…

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It is an effective way for businesses to reach and engage their target audience and ultimately, drive profitable customer action. The main benefits of content marketing: It helps to build…